Full Playbook
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Assa Abloy Group / Field Command
Strategic Execution
Current StageActive Pursuit
Confidence91%
Target EventISC West 2026
The Seller Hook
"Accelerate the shift from 'selling physical locks' to 'providing complete digital access cloud control'. Consolidate disparate business unit experiential show strategies."
Hardware/Software SyncAcquisition Integration
Primary Stakeholder
LP
Lars Petersson
President & CEO
Seller Intel: Focuses on bolt-on acquisitions and digitalization of access solutions. Emphasizes unified brand consistency over regional variation.
Key Event Target
ISC West 2026
Las Vegas, NV • April 7–9, 2026
The primary venue to present connected digital credential portfolios and enterprise-level entrance automation.
Objection Killers
"We use legacy regional distribution networks."
Pivot: "Legacy networks mask intelligence. STAR creates a centralized standard that lets you track true user behavior on the tradeshow floor."