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Bridgestone Americas / Field Command
Strategic Execution
Current StageNet-New Activation
Confidence88%
Target EventSEMA 2026
The Seller Hook
"Transition from 'buying tires' to 'experiencing ENLITEN'—positioning STAR as the execution partner for their new brand vision."
Nashville HQ68 Leads catalogedSports Activation
Primary Stakeholder
LH
Lori Hulet
Sr. Manager, Meetings & Events
Seller Intel: Fastest path to first revenue. Manages day-to-day logistics and vendor relationships. Activate with curiosity-led discovery.
Key Event Target
SEMA / Global Tire Expo
Las Vegas, NV • Nov 3–6, 2026
Target: ENLITEN Technology Theater concept. Aim for SEMA 2026 project to earn the right for a 2027 enterprise deal.
Objection Killers
"We work with Leo Burnett / Creative Agencies."
Pivot: "Creative agencies handle the brand platform; STAR translates that platform into the physical environment. Our lanes are complementary."